1	Seller Marketing Plan Tom Scaglione, e-PRO, REALTOR® 813.310.8200 http://www.TomScaglione.com Tom@TomScaglione.com ~ Tampa Bay Area Specialist ~ Click On Slide Arrows Below
2	What You Need To Know To Sell Your Home... Everything You Need To Know To Make Selling Your Home Easy And Quick For The Best Price And Terms. Using Tom’s Proven Seller’s Marketing Plan.
3	Tom Scaglione, e-PRO, Realtor® Let me show you how I would market your home Using my more than 30 years of experience Resulting in getting you the best price and terms
4	We Have a Mutual Objective… To Sell Your Home At the highest possible price In the shortest amount of time With the most favorable terms We will be working together as a team to get your home sold Cooperation and communication will ensure the successful achievement of our objective
5	My Objective Listen carefully so I understand your objectives Explain the Home Selling and Marketing Process My responsibility… Your responsibility Thoroughly review your home Help you price your home Advise you how to prepare your home for showing Review what happens from time of contract through closing Ask for your commitment to begin marketing your home
6	Things You Should Know About Tom makes a personal investment in each listings Tom controls a customized marketing plan for each listing Tom has over 30 years of marketing experience
7	Where Do Buyers Come From 87% of all Buyers look on the Internet before calling a Realtor® Realtor® Contact (MLS) Yard Sign Print Ads Referral by another Realtor® Referral by former Client Referral by Relocation Service
8	Standard Marketing Marketing to potential buyers Yard Sign Internet Direct Mail Flyers and Brochures Print Ads Show home to buyer prospects Marketing to other Realtors® Multiple Listing Service (MLS) Agent tours and broker opens
9	Home Selling Process… 1 Initial Meeting Discuss CMA Review your home Prepare listing Set up warranties (if applicable) Prepare all necessary paperwork Follow up on showings Qualify buyers Present all offers
10	Home Selling Process… 2 Renegotiate all offers and counter offers Deposit all earnest monies Coordinate title work Follow up on inspections Follow up on appraisal Review final documents prior to closing Post closing follow up
11	Custom Marketing Handle my own sign & ad calls Reverse prospect Realtor® to Realtor® marketing to top agents Multiple home photos on Realtor.com and MLS Direct mail campaign to your neighborhood Email marketing of your home
12	MLS Access To Your Home Mid-Florida Regional MLS Coast to coast through Central Florida PRO MLS Pinellas & West Pasco Counties MLS Advantage Participating MLS’s through the Florida Association of Realtor® Internet Data Exchange (IDX) Listed on all of Florida’s Realtor’s web sites (over 200,000)
13	Internet Marketing Realtor.com HomeofMine.com TBO.com SpTimes.com RealEstateTom.com TomScaglione.com MarketingTampaBay.com TomScaglioneRealtor.com Plus over 200,000 other sites
14	Home Warrantee Plan Homes sell faster when covered by a warrantee plan… 50% faster Buyer is protected for one year on: Central Heat & Air System Plumbing System Electrical System All Appliances Pool (if applicable)
15	Pricing The market determines value I will show you a range of prices homes are selling for in your neighborhood Together we will determine the listing price
16	Who’s In Control Listing Price… Seller Location… Seller Condition… Seller Showing Access… Seller Financing… Market Marketing… Tom Scaglione, e-PRO, Realtor®
17	The Advantage of Proper Pricing Higher net sales Attract more buyers More response to ads Faster sale Increased agent response Avoid having your home become “Shop Worn”
18	The Disadvantage of Over Pricing The right buyers won’t see it The high priced buyers won’t want it It will take much longer to get an offer It will become “Shop Worn”
19	How Buyers Shop Homes Buyers shop by “Price” Buyers then shop by: Bedrooms Baths Garage Pool… etc.
20	Showing Your Home I promise to… Conduct a thorough evaluation of your home and provide you with valuable input Help you stage your home for the showing process Provide a list of reliable contractors to assist with improving areas of your home if necessary
21	Top Ten Tips for Showing Your Home Clean every room Turn on all lights Open all drapes, shades and blinds Turn on air conditioning and light the fireplace Turn TV and radio off
22	When An Offer Is Made Present all offers Explain your options Evaluate buyer’s qualifications Provide constant communication on contract status Prepare a net proceeds sheet to review Deliver contract Finalize all conditions
23	Closing Costs Include First mortgage payoff Second mortgage payoff (if applicable) Interest (if applicable) DOC Stamps on Deed Brokerage fee Property taxes (pro-rated) Recording fees Title insurance Home Warranty (if applicable) Legal fees (if applicable)
24	On Closing Day All documentation will be explained to you and you will sign the deed The settlement statement from the closing agent will show all pro-rations Seller will receive a proceeds check
25	Seller Items For Closing All the keys for the home. Don’t forget the garage door openers, garage and shed keys, padlock combinations and the code for the security system Warranties on mechanical equipment, instructions and manuals on maintenance and operation of equipment and appliances Paid receipts for contract required repairs Setup turn off dates for water, phone, electric and any other utilities
26	My Personal Guarantee… 1 I guarantee to prepare a Comparative Market Analysis for your home I guarantee I will distribute Property Profile Information concerning your home I guarantee I will place your home on the internet I guarantee to place your home in my print advertising
27	My Personal Guarantee… 2 I guarantee to place your home in the Multiple Listing Service, allowing more than 30,000 Realtors® to work your property to effect a quicker sale I guarantee to explain various ways to improve you property to effect a quicker sale I guarantee to propose financing alternatives to allow your home to appeal to the broadest market place I guarantee to keep you updated on the progress of the sale of your home
28	Teamwork Is Essential Your Responsibilities: Keep your home in showcase condition and provide easy access for potential buyers Make yourself available form the time a contract is signed to the day of closing Keep your home accessible for the appraisal and inspections Openly share all information about your home and its condition For your security, refer all potential buyers to me, your Realtor®
29	My Credentials… 1 Serving the Tampa Bay Area for 30 plus years Native born, so I know the market in Tampa Bay Member of the Greater Tampa Association of Realtors® (GTAR) Member of the Florida Association of Realtors® (FAR) Member of the National Association of Realtors® (NAR) Member of the Mid-Florida Regional Multiple Listing Service (MFRMLS)
30	My Credentials… 2 2006/2007 President of MFRMLS 2005/2006 President-elect of MFRMLS 2004/2005 Treasurer of MFRMLS 2003 Board Member of GTAR 2003 Chairman of Business Trends and Technology FAR 2001 District 6 Vice President FAR 2000 President of GTAR 2000/01 President Rebuilding Together Tampa Bay
31	Congratulations… You are now a Successful Seller!!
32	For All Your Real Estate Needs Contact Tom Scaglione, e-PRO, Realtor® People’s Choice Realty Services 813.310.8200 http://www.TomScaglione.com Tom@TomScaglione.com ~ Tampa Bay Area Specialist ~